NGP VAN with Panel Highlighting the Data Advantages Over Republicans

After Handler was done NGP VAN General offered Kassia Devorsey the platform to speak. Kassia Devorsey pointed out the technological and statistical advantages the democrats had over the republicans she stated basic platforms like NGP VAN and service like Vertigo that allows them to add a lot of information on predictions and behavioral patterns that candidates and voters may show that can link them to similar candidates. Another part of the statistical knowledge includes modelling the candidates in different locations, simulating how they’ll perform in that climate as people have different preferences and the behaviours of people are relatively identical in same region. She highlighted the models could predict who you would vote for coupled with the expertise of data analysts that the progressive party has in abundance and the ability of the democratic party to turn to any of these platforms like NGP VAN in search of specific data.


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CTO of NGP VAN ,John lee spoke on how they reached that vantage point over the republicans and went on to elaborate that this was started from the intention to gather mass data for campaigns. After this comes years of implementing this data and combining them to form a conclusion or creating new strategies implementing is then followed up by the foot soldiers or volunteers who know how to utilise these data on ground and act on them without being constantly directed.


Matthew Saniie highlighted the dynamic nature of data as it is always changing as time goes on. Stating expertise like data analysts allow for a smooth transition of the interpretations over time. Lastly he attributed great advantages of the progressive party to the dedicated and more committed individuals representing the democrats concluding that all the progress made are a result of the combined factors of data and personnel.


Amanda Coulombe the General Manager of Organizing in NGP VAN summarised the first group of answers by the panel and asked a question that pointed out that the technology and data could be treated separately and republicans are trying to develop platforms like that of the progressive party.

Doe Deere

Entrepreneurship is about finding your passion and there is proof that your passion is not like real working. This is what happened to Doe Deere. She found her passion in the beauty industry. The desire of Lime Crime is to revolutionize makeup on the Internet. Her rule is to create looks that reflect your moods. If she is not obsessed with something, she won’t make it, that’s her bottom line. Deere listens to everybody, even those who do not like her. Using makeup is a form of freedom reliant on self-expression. Deere’s cosmetics are cruelty free in addition to being colorful.

Deere’s favorite color is lime. Her name comes from this fact. She makes lipsticks, eye shadows, and nail polishes in vivid colors. Deere wants to actively support women entrepreneurs making similar efforts. She speaks at events like PHAMEexpo, and Vegas Nay’s Stardust Tour. She also mentors women entrepreneurs from Instagram. She first registered her Ebay account in 2004 and called it LimeCrime Cosmetics. An average day for Deere is to make sure all her departments are functional as CEO. She also brainstorms with her Chief Creative Officer, while other days she is working on marketing and social media.

Deere really likes color. To her, makeup makes experiences memorable as well as authentic. She started by posting experimental make up online in 2006. She also likes using glitter. Deere’s favorite color is bright green. She believes in having fun with color, not at all taking yourself too seriously. She likes the fact that social media gives you an ability to process immediate feedback. The Internet is the backbone of her business but there are problems of Internet anonymity and the spread of misinformation. She feels that only brave people wear the shades they sell, people who are bold enough to make a statement with their makeup. Learn more:

In the past, unusual makeup colors were hard to get. She works in her lab with the chemist to get the shades just right as part of her entrepreneurial effort. In 2014 there was a security breech on her website. Hackers stole customer information which made her feel responsible for the situation. In 2008, she was told by business experts that she will never succeed at selling lipstick online because people prefer trying the color on instead of just seeing it on the Internet. She listened but successfully proved them wrong very well. Learn more: