Entrepreneurship is about finding your passion and there is proof that your passion is not like real working. This is what happened to Doe Deere. She found her passion in the beauty industry. The desire of Lime Crime is to revolutionize makeup on the Internet. Her rule is to create looks that reflect your moods. If she is not obsessed with something, she won’t make it, that’s her bottom line. Deere listens to everybody, even those who do not like her. Using makeup is a form of freedom reliant on self-expression. Deere’s cosmetics are cruelty free in addition to being colorful.
Deere’s favorite color is lime. Her name comes from this fact. She makes lipsticks, eye shadows, and nail polishes in vivid colors. Deere wants to actively support women entrepreneurs making similar efforts. She speaks at events like PHAMEexpo, and Vegas Nay’s Stardust Tour. She also mentors women entrepreneurs from Instagram. She first registered her Ebay account in 2004 and called it LimeCrime Cosmetics. An average day for Deere is to make sure all her departments are functional as CEO. She also brainstorms with her Chief Creative Officer, while other days she is working on marketing and social media.
Deere really likes color. To her, makeup makes experiences memorable as well as authentic. She started by posting experimental make up online in 2006. She also likes using glitter. Deere’s favorite color is bright green. She believes in having fun with color, not at all taking yourself too seriously. She likes the fact that social media gives you an ability to process immediate feedback. The Internet is the backbone of her business but there are problems of Internet anonymity and the spread of misinformation. She feels that only brave people wear the shades they sell, people who are bold enough to make a statement with their makeup. Learn more: https://ideamensch.com/doe-deere/
In the past, unusual makeup colors were hard to get. She works in her lab with the chemist to get the shades just right as part of her entrepreneurial effort. In 2014 there was a security breech on her website. Hackers stole customer information which made her feel responsible for the situation. In 2008, she was told by business experts that she will never succeed at selling lipstick online because people prefer trying the color on instead of just seeing it on the Internet. She listened but successfully proved them wrong very well. Learn more: http://frenchtribune.com/teneur/25362-how-controversial-doe-deere-became-successful-entrepreneur